Start-up Fruits Food

Context & Problem

Il était un fruit is a fast-growing French start-up specializing in dried fruit products. At the time of the project, a comprehensive brand identity had already been established, including packaging, logo, typography, and color palette, providing a strong visual foundation for further communication initiatives.

Tools

Suite Adobe

As a Designer I did...

With the rise of social media, the brand sought to engage a broader audience and strengthen its connection with customers. My role was to extend and amplify product communication across both digital and print channels:
Designed printed materials to support brand visibility and in-store communication.
Developed and formalized healthy recipes featuring the products, reinforcing their nutritional value and versatility.
Produced and updated monthly 'daily meal' content to maintain consistent engagement and inspire customers with fresh ideas.