Start-up Food Box — Sochamphea

Context & Problem

Place du Village was a start-up focused on selling themed apéritif boxes and 100% Made-in-France products. The challenge was to design and produce the full range of communication assets, from materials for physical events to content tailored for social media platforms, ensuring a cohesive and distinctive brand presence across all touchpoints.

Tools

Suite Adobe
Photography

As a Designer I did...

Developed a strong understanding of the start-up's brand values and product range to ensure strategic and consistent design decisions.
Designed and set up product displays for physical events, enhancing visual merchandising and brand storytelling.
Created graphic assets for public-facing communication campaigns across multiple channels.
Proposed a new brand logo, along with distinct visual identities for each themed box.
Conceptualized a second version of the e-commerce website to improve structure, storytelling, and conversion.
Redesigned the box packaging to deliver a more cohesive, premium, and memorable unboxing experience.