SEO Pages — Sochamphea

Context & Problem

The SEO team at Pages Jaunes aimed to develop editorial content for a broad audience to help users discover and connect with top-rated local professionals. The project involved designing scalable templates for editorial articles, the homepage, and city-level pages (e.g., Paris, Bordeaux). The focus was on creating a clear content structure, improving readability, and enhancing overall SEO performance. Through this work, I contributed to building a cohesive content framework that balanced user experience, editorial credibility, and search visibility.

Tools

Sketch

As a Designer I did...

Conducted a comprehensive needs analysis to align business objectives, SEO requirements, and user expectations.
Reviewed and optimized the site architecture proposed by the SEO team to ensure logical content hierarchy, improved navigation, and stronger search performance.
Designed high-fidelity mockups aligned with the Pages Jaunes brand guidelines, collaborating closely with an in-house UI Designer to ensure visual consistency and design system integration.