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Rewards Tool
UX Design
2018
As a Designer I did...
- Discovery & Planning: Collaborated with the Product Owner to translate « Reward and Loyalty » requirements into functional specifications. Defined the core UX framework for the Pulse Standard incentive ecosystem.
- UX Architecture: Designed high-fidelity wireframes focused on Responsive Web Design, prioritizing accessibility and performance. Managed a rigorous iteration process to validate user flows and interaction models.
- Design Team Integration: Established a collaborative workflow with the UI Designer to ensure the brand's visual identity enhanced the underlying UX strategy. Acted as the bridge between functional requirements and the final visual layer.