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Retirement Website hero
Retirement Website UX Design 2016

Context & Problem

I led the comprehensive redesign of the organization's public-facing website and secure member portal. My primary objective was to overhaul the global ergonomics while operating within established technical and brand constraints. I rearchitected the information hierarchy to serve diverse user personas, ensuring that mission-critical content and member services are accessible, intuitive, and clearly prioritized.

Tools

Axure

As a Designer I did...

CIPAV site architecture
CIPAV wireframes desktop and mobile