Mobile User Flow — Sochamphea

Context & Problem

I led the redesign of the existing mobile loan application journey to enhance user completion rates and overall satisfaction. By rearchitecting the user flow and information hierarchy, I balanced user-centric needs with complex cross-functional constraints from product and customer service teams. The primary challenge was to transform a high-friction process into a seamless, simplified mobile experience, focusing on intuitive navigation and the elimination of drop-off points.

Tools

Axure

As a Designer I did...

Problem Definition: Led workshops with stakeholders to map the friction points of the existing mobile loan funnel.
Strategic Research: Analyzed competitor mobile journeys to inform a more modern, frictionless lending experience.
Structural Validation: Proposed and iterated on a new navigation architecture, securing buy-in from product and technical leads.
High-Fidelity Prototyping: Created high-fidelity Mobile-First responsive mockups to simulate the final user experience.
Design-to-Dev Handoff: Managed the iteration of wireframes and oversaw the final visual design phase to maintain UI consistency.