Mobile Services — Sochamphea

Context & Problem

Hamak, a peer-to-peer and professional services platform, sought to modernize a website that had remained unchanged since its launch. The project focused on optimizing navigation, clarifying the value proposition, and introducing a refreshed visual direction.

The goal was to establish a renewed visual identity, enhance user journeys, and integrate a new service offering that involved professionals directly in the mission creation process.

Tools

Sketch

As a Designer I did...

Conducted a thorough analysis of the existing user journey to identify friction points and improvement opportunities.
Designed a detailed information architecture for both the website and mobile application to ensure consistency and scalability.
Organized guerrilla testing sessions to validate hypotheses and prioritize key improvements.
Collaborated within an Agile framework alongside developers and the Product Owner to align design decisions with technical and business constraints.
Delivered redesigned mockups informed by insights from user testing and an in-depth review of the existing platform.