E-commerce Website — Sochamphea

Context & Problem

As part of a request from the marketing team at L'Occitane en Provence, the filters on a product listing page were redesigned for both mobile and desktop experiences. A dedicated UX phase allowed us to challenge the initial design and rethink the interaction model, leading to a clearer and more efficient approach.

The goal was to redesign the filter experience into a more intuitive, visually cohesive, and efficient interface that simplifies product discovery and enhances overall usability across devices.

Tools

Sketch

As a Designer I did...

Audited and challenged the existing filter system to identify usability gaps and optimization opportunities.
Proposed and facilitated a guerrilla testing session with internal employees.
Synthesized findings and conducted a detailed analysis of user feedback to inform design decisions.
Designed refined mockups based on validated insights from user testing.
Redesigned the product search experience in collaboration with Algolia, leveraging its fast search API to improve speed, relevance, and overall usability.
For L'Occitane en Provence Japan, integrated the social platform LINE to enable account creation and login via social authentication.