E-commerce Website — Yves Rocher

Context & Problem

The Yves Rocher e-commerce platform faced technical limitations that hindered the quality of the customer journey across various devices. I collaborated with the web team to lead a comprehensive UX/UI overhaul, focusing on transitioning the site to a fully Responsive Web Design.

Tools

Adobe XD

As a Designer I did...

Research & Strategy: Analyzed competitor landscapes to define a distinct visual and functional edge for Yves Rocher.
Design & Validation: Executed a full UI redesign focused on a seamless « Mobile-First » responsive experience. Facilitated stakeholder presentations to secure buy-in for new design systems and graphic assets.
Cross-functional Collaboration: Worked with developers throughout the sprint cycles to resolve technical constraints and optimize the final user interface. Prioritized customer journey flows to ensure a high-quality, frictionless shopping experience across all devices.