E-Commerce Tool — Sochamphea

Context & Problem

I led the optimization of a specialized e-commerce auditing suite, focusing on high-impact tools for B2B users. My work included rearchitecting the Session Replay workflow to streamline user behavior analysis and overhauling the « Zoning » tool to improve site evaluation efficiency. To support scalability, I designed a new Help Center for seamless onboarding and evolved the B2B Homepage to better align with corporate procurement needs and value propositions.

Tools

Sketch

As a Designer I did...

Stakeholder Research: Conducted interviews with client-facing teams (account managers and support) to synthesize and formalize complex user requirements into actionable design briefs.
Product Evolution: Engineered strategic enhancements for existing tools, focusing on streamlining legacy workflows and adding high-value functionalities.
Usability Validation: Facilitated internal user testing sessions to validate navigation patterns and ensure intuitive comprehension of complex features.
Technical Documentation: Authored detailed functional specification.
Design System Governance: Led the comprehensive overhaul of the internal Design System (UI Guidelines) to ensure cross-product consistency and scalability.